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    Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.


    Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is. Everybody loves pie, so focus on making yours as big as possible.


    Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.


    If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars”.


    SEO is all about helping Google to better understand your website, while also increasing your authority so you start appearing for the search terms that are most valuable to your business.

    Short answer: yes, yes you do.


    Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.


    Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.

    A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area such as city or state.


    If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life. Even now, when you’re not actively getting visitors in your building, you’re still targeting an audience that is located in the same geographical area as you are. So you need to optimize for that area! This is what we call “local SEO.”


    Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city. The thing is that if you want to optimize for, for instance, a service area that you are not located in physically, your main tool for optimization is content. You should simply write a lot about that area. We found that often, this leads to forced pages that have little to do with the business at hand. It’s clear that these pages are only added for SEO reasons.

    National SEO is an ideal SEO strategy for big corporations, franchises, and online shops. These websites are interested in reaching as many people as possible. As they increase the number of online visitors (regardless of their location), they are more likely to increase their profit. Any company that can quickly and safely move their products and deliver them to distant regions is expected to adopt this approach. National SEO can also be used to set up the basis for international SEO.


    Unlike local SEO, optimizing your website on a national level is a much harder task. In a way, you have to prove to Google that you’re among the best companies within your country. This is especially true nowadays as it has become much harder to mislead Google with cheap techniques like link building and keyword stuffing. There are also some indications that Google is referring to user signals and engagement as a way of determining the relevancy of pages. So, you have to have some compelling content and products that users will engage well with and share on social media.


    All of this makes national SEO vs local SEO much harder, more expensive and time-consuming. However, if you do manage to reach top positions for some highly lucrative terms, you will quickly take your business to the next level online.

    Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.


    You can get traffic from paid search, but SEO costs much less. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.


    Ecommerce SEO usually involves optimizing your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.

    On-page SEO (sometimes referred to as on-site SEO), is the process of optimizing the structure and content of a webpage. The ultimate goal of on-page SEO is to speak the ‘search engines’ language’ and help search engine crawlers understand the meaning and context of your pages.


    On-page SEO is important because it provides search engines with a number of signals to help them understand what your content is about.


    During the indexing and ranking processes, search engines try to associate webpages with keywords and search terms users type in the search box. It’s through on-page SEO elements that you can guide them as to which keywords you want your pages to rank.


    In addition, it is called ‘on-page’ because any optimization changes made to a webpage contribute to better user experience

    Off-page SEO embodies any efforts taken outside of a website to improve its search engine rankings. Link building is a big part of this, but it goes way beyond that.


    For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals. But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your web site.


    Depending on your marketing goals, the time you spend on off-page search engine optimization will vary. Dr. Pete Meyers from Moz observed that many web site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other web site owners, those percentages are reversed.


    Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.


    Otherwise, why would people waste time linking to it?

    People only cite, reference and share content they like. Even in a brick-and-mortar business, if your product is helpful and affordable, you’ll get a lot of word of mouth referrals from your current customers.

    There are a few main points to consider when writing high-quality search engine optimized content.

    1. Write with User Intent in mind. When someone searches for something in a search engine, they are typically seeking to have a need met or question. If you are a high-quality source of that answer or need it can go a long way.
    2. Be grammatically correct and well-spoken. Search engine crawlers want to provide the best content possible for their users. So they have gotten very good at selecting well-written content, so you don’t want misspellings and grammatical errors weighing you down.
    3. Choose your focus keyword wisely. Don’t just pick the keywords that have high search volume and then call it good; answer the questions people are asking in meaningful and value-filled ways.
    4. Be clear, concise, and get to the point. Don’t write long content just for the sake of it being long. If your content is meant to answer a question, answer the question in the first paragraph in a concise way. Then you can go in-depth in the rest of the content.
    5. Charts, images, and other visuals are your friends. People are probably going to get bored if the only thing on your page is words; you know it, they know it, and Google knows it. Adding visuals with proper alt text help both the user and search engines see your content in a better light.

    You can find keywords for your SEO strategy through a couple of different methods. There are online keyword tools like SEMRush, Ahrefs, or even Google Ads. These tools provide multiple data points that help you make wise decisions in selecting your keywords. You can leverage Google Search Console to get a basic understanding of what keywords you currently get exposure for.


    SEO is more than just picking keywords though. It is recommended that you have someone on your team that truly understands how good SEO is implemented and how truly great sites and content are created.

    There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn’t limited to:

    How much content you create

    The quality of the content

    How the content resonates with your audience

    If you’re a big or small site with strong or weak domain authority

    A large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a week, but probably closer to a month, before you consider changing your SEO strategy — a bit longer if you’re brand new to SEO.

    Just because you’ve been in business longer doesn’t mean your digital marketing is stronger. In fact, a strong SEO campaign can quickly help your competition outrank you online, even if you’ve been on the top of the first page before. Below are just a few reasons why your competition may rank higher, even if their site seems worse than yours.


    Their site is more relevant, matching user intent better

    By understanding which questions users are asking, or what Keywords they are searching for on Google, your competition can tailor the content of their site to the intent of the user. This makes it more relevant to the keyword searched, satisfying both their customers and Google.


    Their site is more prominent online

    It’s much more than what’s on your site. Profiles on sites like Yelp, Facebook, and industry specific directories not only puts your business’ information on more places across the web, but builds a strong profile of links pointing to your site, both of which help visibility within the search engines.


    Users and Google like their site more

    Not only does your content need to be easy to read and your site simple to navigate for your customers, but Google needs to be able to do the very same. If either one cannot find the information they need in a timely manner, both your human and robotic audience will favor other sites.

    Search engine optimization (SEO) is not a magic wand that will, with a simple wave of the hand, magically land your business website at the top of search engine results. If it were that simple, everyone could do it. There are many layers of knowledge involved in properly executed, effective SEO. Google, the world’s foremost search engine, uses more than 200 separate ranking factors to decide where a web page will place in its results. Search engine optimization is an involved, multi-level process, not a singular action, which requires expert knowledge and proper management to deliver positive results for your business.


    Since properly executed search engine optimization involves much more than merely making a few adjustments to your site or adding a few keywords and phrases to your existing content, there is no definitive answer to the question of how long it takes before you will see results. Google’s constantly changing algorithms and other industry changes require the services of a knowledgeable SEO firm to keep your website up to date, competitive in your industry, and bringing in new business. A reputable SEO firm will tell you that it normally takes a minimum of between four and six months to see positive results from a solid SEO strategy that has been properly implemented and managed.


    At the end of the day, a professional SEO firm will focus on all the factors that will help increase your business over the long haul, and manage those issues effectively. Search engine optimization is a full-time endeavor requiring dedicated individuals with the training, knowledge, and expertise to make the internet work for you.

    With the right SEO firm working on your behalf, you will have a team of experts with the technical resources, tools, and information it takes to improve not only your position in search results, but your bottom line, as well.