PPC Agency Edinburgh - Google Ads Management Agency in Edinburgh
Pay Per Click advertising is one of the most efficient and cost-effective way for your business to target the right audience to get highly qualified customer base within the shortest period of time. We as your PPC management agency in Edinburgh will help to increase the number of leads for your business.
Extensive keyword research before running your ads
Setup & Development
Campaign setup, creative development & launch
Analysis, Testing, & Performance Optimization
Progress & Reporting
Progress tracking & performance charting
WE WANT TO BE YOUR LAST PPC MANAGEMENT AGENCY
You Can Save Up to 30% in Ad Spend With Fully Optimized PPC Account
Don’t waste your money and resources on a non-performing PPC campaigns
Acquiring the first paid position in search results can increase traffic by a significant number. Our PPC agency in Edinburgh can create Pay Per Click campaigns for your business that includes a custom PPC strategy with multiple keyword variations to ensure that you get the most targeted visitors at the best possible price.
We take a considered, structured approach to all Google ads management account to ensure that your campaigns are easy to manage whilst making on-going iterations. Our experienced team of PPC experts in Edinburgh will write conversion optimised ad copy for your campaign and will work with you to create ads that increase click through rate and focus on your core business objectives.
If you’re a company based in Edinburgh and you’re looking for Google ads management agency in Edinburgh to promote your products or services online then don’t be shy to contact us. If you’re confused about what PPC is and how it works? Get in touch with our Google ads management team for a free no-obligation consultation & to get answer of all your questions.
Google Ads Gold Product Expert
Our PPC Management Services in Edinburgh
Ready to Grow Your Business With Our PPC Services in Edinburgh?
We’re a PPC agency in Edinburgh. We will focus on increasing your sales. Our data scientists will take your campaigns to new heights with data-driven sales focused PPC management services in Edinburgh.
Search advertisement when organised and implemented in a professional manner can be a very cost-effective way of bringing pre-qualified customers to your website. You can easily generate leads with PPC campaign.
Google Ads Management
We will create Search, Display, Shopping, Gmail and Video ads that are creative and data-driven. These ads will speak to your customers and they’ll be saying “Yes please! Take my money now” before you know it.
Social Media Ads
Go where your audience goes – social networks! We can create excellent social media campaigns across the likes of Facebook, Instagram, Pinterest etc. to ensure your products are in front of the right people at the right time.
We offer display advertising strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns.
APP Promotion Campaign
App campaigns making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover and the Google Display Network.
If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local shop and find better qualified leads.
Video ads are an exciting way to reach and engage your audience. Carefully designed and targeted video campaign can create competitive advantage and increase your brand’s presence.
Landing Pages Strategy
Custom landing pages strategy & optimization is essential when it comes to maximizing conversion of leads. Especially, when you are paying for PPC to drive traffic to your website.
Responsive Display Ads
Responsive display ads automatically adjusts its size, appearance, and format to fit available ad spaces on any website on the Google Display Network.
PPC Review & Audits
Our PPC Audit process starts from understanding the audit objective, coverage and leading to data analysis. Then we provide a detailed analysis report and guidance for improvement.
Bing PPC Management
Bing network powers 21% of United Kingdom searches. Searchers find the Bing and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships.
A/B Testing Analysis
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better.
We can work with your team or website developer to understand the reason for the suspension. We will help in fixing the policy violation on website, in any ads, in account, and on landing pages.
We can help you to meet with policies compliance for the landing page, website, ad copy and business model. This will help to run ads faster and without any disapproval.
Remarketing & Retargeting
Improve return on investment (ROI) and increase conversions by retarget people who have already visited your website. We can guide users back to your website by retargeting them on Display Network.
Our PPC Management Process
Either you are managing your own PPC in Edinburgh, or using an PPC agency in Edinburgh. You think it’s working – but are you really sure? How do you know your PPC campaigns are set up correctly? How do you know that you’re not wasting your money on irrelevant or expensive keywords?
Audit & Objectives: We take time to understand your business and objectives and work through your existing PPC account and analytics. This allows us to uncover what’s working (and what’s not) and to provide detailed analysis and action points.
Identify Personas: A key aspect of a successful paid search campaign is to ensure relevance to the audience. We work with you to create customer personas that inform our tactics and allow us to create compelling and engaging user journeys.
Competitor Analysis: Using various intelligence tools, we dissect your competitor’s campaigns looking for what we can learn about their strategy to uncover some quick wins and benchmark your business in the paid space.
PPC Strategy: At this point we have a very clear understanding of what needs to be done to benefit the campaigns. We then create a strategy document for you to sign off on – this is our guiding light until the data tells us we need to adapt.
Ads & Creatives: Creating compelling ad copy and creative banners with a strong call to action is crucial to success. Ads need to be highly relevant to the audience and consistently tested and refined to increase ROI (Return On Investment).
Keywords & Traffic Sources: We find the right mix of positive and negative keywords that offer high user intent and cost efficiency. Our campaigns are very granular so we can tightly control budget to minimize wastage.
Campaign Build: Whether we are managing your existing campaigns or creating new accounts on new networks, our implementation experience is extensive. You will have the detailed report about each and everything.
Tracking & Goals: It may surprise you that how many ppc management companies are not setting-up & tracking goals correctly. We will ensure the data accuracy which gives us everything you need to make the best decision on your campaigns.
PPC Optimisation: With a great deal of care we will manage and optimise all aspects of your PPC campaigns including ad copy, bids, audience targeting, demographics, devices, negative keywords, and conversion to ensure high campaign performance.
Conversion Rate Optimisation: The performance of your webpages can have a huge impact on your PPC performance. Think of conversion rate as the multiplier. We are constantly testing copy, layout, calls to action and much more to increase this number.
Reporting: We make things easy to understand by producing meaningful data with a narrative that helps us collectively make better decision on the strategy moving forward. We produce weekly, monthly, & quarterly reports with reviews.
Strategy Review: As we gather more and more data, it may become obvious that some tactics are working better than others. We conduct a weekly & monthly review to see if we need to adjust the strategy based on your objectives and what the market is showing us.
HOW WE DO
4 Steps For a Successful & Optimize PPC Account Management
Effective PPC (or pay per click) campaigns requires careful planning, constant review and regular monitoring. The skill to maximise your PPC conversions is a key offering of our PPC agency in Edinburgh.
Best PPC Management Agency in Edinburgh
WHY TO CHOOSE US AS YOUR PPC MANAGEMENT COMPANY
Today it isn’t enough to work with just any digital marketing agency; you want to ensure that you partner with a company that will not only take the time to listen about your business’ goals and message but also helps to drive desired results so that your business sees the greatest return on marketing investment.
Extreme Client Focused: We consider our clients our business partners in success. Our team creates effective custom PPC campaigns by learning your unique business needs and objectives. We make sure you’re part of our process from planning to implementation. We also assign a dedicated specialist who ensures you’re always updated about your campaign performance.
Data-Backed Decisions: As a technology focused pay per click management company, this is what will transform your results. It allows us to optimise campaigns based on thousands of data points within seconds.
We Value Integrity: Our PPC experts are trustworthy, respectful and hardworking. We don’t offer services you don’t need or try to sell you a template PPC strategy. Our team creates a custom ROI-focused PPC strategy based on your unique business requirements and objectives.
Our Google Ads Management Pricing
We offers three different pay-per-click management packages in Edinburgh. The pricing of each package is based on the monthly budget of your PPC account. You can also request a free account audit from one of our PPC experts in Edinburgh!
MONTHLY ROLLING CONTRACT – NO UPFRONT PAYMENT*
- 1 Website Up to £3000 Monthly Spend
- Unlimited Campaigns
- Unlimited Keywords & Ad Groups
- Search, Display, & Gmail Ads
- Re-Targeting Campaigns
- Conversion Set-Up & Tracking
- Monthly Reporting
- One Time Set-Up Fee £200
- 1 Website Up to £5000 Monthly Spend
- Unlimited Campaigns
- Unlimited Keywords & Ad Groups
- Search, Display, & Gmail Ads
- Re-Targeting Campaigns
- Conversion Set-Up & Tracking
- Monthly Reporting
- No Set-Up Fee
- 2 Website Up to £7000 Monthly Spend
- Everything in Medium Plan
- Shopping Campaigns
- Landing Page Suggestions
- Landing Page Performance Testing
- Dedicated Account Manager
- Monthly Reporting
- No Set-up Fee
Spending More Than £7000 Per Month or Want a Custom Quotation?
Frequently Asked Question
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business.
You have the option to choose from 3 package mentioned above on this page. Every package have different set of activity and features. For your understanding and depending on package you choose, we perform below activities as minimum:
Keyword Research and Selection: We understand your business and industry to select the best keywords that drive relevant traffic. Our PPC experts analyze your competition and research your customers to ensure you’re targeting the right keywords for your ads.
Campaign Setup & Creative Development: Our PPC expert will set up your ad account with the right ad groups structure. We then establish the optimal initial bids using our own internal bidding algorithm and industry baseline research. We write custom and unique creative (titles and descriptions) to help maximize click-through and conversion rates. We match the right ad to the right audience. Each ad text is created and tested to target high-intent customers.
Landing Page Identification, Analysis & Optimization: Not only do we drive the right audience to right page on your website, but we want them to stay there, and convert. Our PPC expert carry out a thorough landing page identification and analysis to provide recommendation how you can achieve more conversions and lower ad spend. Any design changes on website is client scope.
Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions. We report actual business results. We provide conversion tracking that focuses on the campaign’s positive impact to the business not just on impressions, clicks, or traffic.
Advertisement Submission: We will submit the keywords and associated creative (Ads), Sitelinks, Extensions. We will make sure that you have enough keywords to spend you daily budget efficiently.
Account Settings Optimization: We will establish and monitor the numerous Account Settings (daily max spends, match type, location, bidding strategy etc.) to maximize business goals.
PPC Bid Strategy Management: We provide PPC bid strategy management tasks including bid gap monitoring, bid price changes, and bid position maintenance. We test, monitor, and optimize every possible bidding strategy to get the best results. Our specialists monitor and adjust your bidding strategy and bids to maximize your ad spend.
Weekly & Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.
Campaign Optimization & Improvements: We will tell our action plan and implement PPC campaign improvement, including changes to campaign settings, bidding strategy, more creative creation, keyword list modifications, adding additional keywords, remove irrelevant search queries with negative keywords and many more.
Creative & Campaign Testing: We will perform periodic testing of new creative (titles and descriptions). We also perform A/B testing to decide the new changes.
Reporting: Reports are sent monthly or as per demand. We show what matters to your business the most.
PPC campaign management cost is what you set your budget at the beginning (advertising spend + management fees). For the clicks on your ads, the payment goes directly to the platform you’re advertising your business on (Google, Facebook, LinkedIn, etc). There is no markup for the clicks or any hidden charges from us. Then you will be charged a fixed monthly PPC management fee by us and it can be vary depending on the PPC management package we’re running. For more information get in touch with our PPC experts.
There are only few official Google Ads product experts in the world and we have few working with us. We run PPC campaigns for multiple clients from various industries every day. We have experience and proven data on best-practices regarding Ad copy, headlines and keywords. Our team understands A/B split testing, conversation optimization and retargeting of ads. Our PPC services are back with high integrity and we want to earn your trust through providing great work. For more details get in touch with our experts today!
Whether your company is an established SME or ambitious start-up, your PPC advertising budget is safe with us. We bring first class experience, best practice techniques, and utilise the very latest technology, to deliver real accountability and revenue growth. This makes us the best PPC management agency to drive your business forward.
In fact, we’re so confident that with our approach to PPC management, we guarantee to outperform your existing PPC agencies campaign performance within 3 months. There are a host of reasons why businesses instruct us as their PPC agency. Common reasons include failing to see a ROI from their paid search campaigns, employing a poor pay-per-click strategy, seeing too much wastage within their account, or not having the knowledge to deploy accurate conversion tracking.
As a specialist paid search agency in London, our team have amassed a strong track record of delivering exceptional results for our clients. All clients have access to a dedicated account manager, who are Google qualified. Let our PPC agency help you realise the true potential of your PPC management campaigns across Google Ads, Bing Ads, Facebook Ads and more!
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.
Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.
- You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
- Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties or entire countries.
- Finally, you’ll craft your ad and set your monthly budget cap.
Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.
Google Search Campaigns: The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.
Google Display Campaigns: The Google Display Network can help you reach people while they’re browsing their favourite websites, showing a friend a YouTube video, checking their Gmail account or using mobile devices and apps.
Google Shopping Campaigns: If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local shop and find better qualified leads. To get started, you’ll send us your product data with Merchant Centre and create a campaign in Google Ads.
Google Video Campaigns: Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.
Google App Campaigns: App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover and the Google Display Network.
In short, pay per click (PPC) refers to a type of advertising in which the advertiser pays for each click on one of their ads. This can sometimes be a fixed amount of money per click, but more often it takes the form of a fixed daily budget, with the value of each click fluctuating based on factors like competition and search volume.
CPC, or “cost per click” is a metric that… measures the cost per click. As I mentioned above, that cost will vary based on factors like how much competition exists for the keyword and fluctuations in search volume.
Keywords: A keyword is a word or phrase that an advertiser selects to bid upon. Keywords should be relevant to the advertiser’s products or services. When searched by a user, keywords will trigger the ads which are housed within the same ad group.
Google AdWords recognizes five different match types which, when put to use, can either broaden or restrict potential ad reach. Each match type is denoted by using a variety of symbols:
Exact match keywords have the narrowest reach. They will be triggered when they match exactly to the search phrase being bid upon in the exact word order. No other words can appear in the users search query. Exact match type is denoted by surrounding the keyword phrase in square brackets (). Ex: [keyword phrase]
Phrase match keywords will be triggered when a user’s search query contains the exact phrase that is being bid upon in the exact word order. Other words and phrases can appear before or after the keyword phrase but NOT within the phrase. Phrase match type is denoted by surrounding the keyword phrase in quotation marks (“”). Ex: “keyword phrase”
Modified broad match keywords will be triggered when a user’s search query contains the words used in the keyword phrase in ANY order. Other words and phrases can appear before, after, OR within the phrase. Modified broad match type is denoted using plus signs (+) before each word in the keyword phrase. Ex: +keyword +phrase
Broad match keywords have the broadest reach. They will be triggered when the system detects that the keyword is SIMILAR to the users search query. The search query doesn’t need to contain any of the words or phrases that were used in the keyword. Broad match keywords are denoted by using no symbols. Ex: keyword phrase
Negative match keywords are used to exclude your ad from serving when particular word or phrase is included in the user’s search query. If a search query contains one of your negative keywords, your ad will not serve. Negative match keywords are denoted by using a minus sign (-) before the FIRST word of the phrase. Ex: -keyword phrase
Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.
Running an Google Ads campaign without knowledge & without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from £4 to £2 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed Google Ads account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.
All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure the return on investment (ROI).
Almost every business can run PPC campaigns and 95% businesses are getting success with PPC campaign. However, PPC is best suited for:
1. Businesses who are already generating consistent sales
If you are not getting consistent sales, you should use organic or free methods to confirm product-market fit before trying to scale with PPC.
2. Businesses that can spend a minimum of £1,000 per month in Adspend
In order to get enough data, you need to spend enough.
3. Businesses that can commit to at least 3 months.
The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns. Although we have no contracts, you’ll want to stick around for at least 3 months so we can show you some results.
Pay-per-click advertising offers an effective means to drive highly qualified traffic, enquiries and sales through your website. Whether you operate a startup or established company, you need to consider the most effective, scalable and profitable channels to drive business growth, and paid search advertising certainly falls into this equation.
The most important components behind every successful campaign is deploying the correct strategy and ensuring your PPC agency carries the necessary experience to track, analyse and test your campaigns.
As an experienced PPC agency, we have delivered huge success for our array of clients who operate across competitive sectors including legal, home improvement, e-commerce, automotive, and travel & tourism. For instance, we manage PPC for solicitors, which is a very competitive landscape that includes personal injury, criminal injury, family law, private client and commercial orientated practice areas.
To gain an honest opinion as to whether our PPC management services can suit your business growth, get in touch with our team today to discuss a no-obligation initial consultation.
What you pay for each click is determined by a number of factors, including:
- What your competitors are willing to pay?
- How well your ad is written?
- How relevant your ad is?
- How well your landing page performs and how successful your ad is?
Because Google and other PPC channels strive to ensure they create a highly relevant experience for search users, and because they also want to ensure that advertisers continue generating strong ROAS, they reward highly relevant ad experiences with lower costs per click.
What does this mean? The better you maintain your ads, your keyword universe, and your landing page experiences, the most cost-effective your PPC campaigns will be!
Setting up an AdWords campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :
- Understanding your advertising objectives
- Understanding your products and profitability of them
- Deciding which campaign types are most appropriate
- Keyword research
- Creating the correct campaign structure to drive down costs
- Your campaign ideas may result in several AdWords campaigns being created to be more effective
- Creating many ‘ad extensions’ to make your adverts more compelling
- Writing copy for many different adverts
(It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
- Creating or providing input to several different banner adverts (if using display)
- Setting up conversion tracking within Google Analytics
(this can be simple, but can also be very time consuming)
- Minor modifications to your website to allow conversion tracking
…and lots more.
This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. Well set-up campaigns will definitely save you money, and potentially lots of it.
Our PPC experts take a number of steps to ensure your campaigns are meeting your business goals:
Set-up and Launch: Your PPC expert will invest the time it requires to understand your business and objectives to identify the keywords and campaigns that achieve the results you’re after. After determining each individual term, and the appropriate bid amount for each using historical bid data from Google and other PPC channels, your Strategist will then write ad copy that will deliver the highest click volumes for each of your term categories. He or she will also work with you to provide landing page recommendations that help your entire ad experience be as relevant as possible to a search user.
Routine Maintenance: After launching your campaigns your PPC Strategist will spend the time on routine campaign maintenance so that you don’t have to. This means checking on your keyword bids to ensure they’re still high enough to achieve the best ad placement, checking to ensure that user searches are relevant to your products and services, performing A/B test on ad variations to ensure your campaigns are in a state of constant improvement, monthly performance reporting and much more.
True success is the kind that gives you a return on investment (ROI). At a minimum, you need to measure both clicks and conversions.
Conversions are people who click on an ad and also take the next step of filling out an online form or calling your business.
You may also choose to measure the success of individual campaigns in different ways. For example, success wouldn’t look the same for a campaign designed to give you more traffic to your Facebook page as it would for a Search campaign designer to generate more sales.
“Success” for your team means tracking clicks and post-click activity. It’s a process that includes “qualifying” leads through the sales funnel. Our team implements data-driven tracking that holds your clicks accountable to the bottom line.
Absolutely. Like many other PPC agency, we also offer complimentary PPC audits to understand your account on a granular level and provide recommendations as to how we will improve your performance. Our PPC experts will carry out detailed audits on Google Ads, Bing Ads and Facebook account.
With our expert knowledge, we will feedback on your pay-per-click campaign structure, keyword selection, advert effectiveness, wastage spend, quality score, conversion rate and landing page optimisation.
Unfortunately, we’ve found many PPC agencies in the UK fail to implement tight campaign structures and allow accounts to run on autopilot. This inevitably leads to poor performance, unwanted traffic and wastage spend.
It’s time to put this right. Let our PPC management company deep dive into your account to determine the specific actions that need to be taken to improve your campaigns performance today.